第一章 单元测试
1、多选题：
What is marketing?（ ）
A:marketing is discovering and giving consumers what they want and need.
B:Market offerings are not limited to physical products.
C:Marketing is not only selling and advertising.
D:Marketing broadly includes services、events、 experiences、places and so on
答案: marketing is discovering and giving consumers what they want and need.;
Market offerings are not limited to physical products.;
Marketing is not only selling and advertising.;
Marketing broadly includes services、events、 experiences、places and so on
2、判断题：
Marketing is discovering and giving consumers what they want and need, and doing this at a profit. （ ）
A:对
B:错
答案: 对
3、多选题：
What does the process of marketing research include? （ ）
A:the findings and the implications
B:searching for and collecting information
C:problem definition
D:analyzing data
答案: the findings and the implications;
searching for and collecting information;
problem definition;
analyzing data
4、判断题：
Companies should do marketing research before designing flexible marketing strategies.（ ）
A:错
B:对
答案: 对
5、单选题：
What is distribution research?（ ）
A:examining brand preferences and brand attitude
B:Purchase behavior study
C:Research of import and export regulations and practices.
D:studies of premiums, coupons, and deals
答案: Research of import and export regulations and practices.
6、判断题：
Brand awareness research are often conducted by companies to assess their positions in the market.（ ）
A:对
B:错
答案: 对
7、判断题：
Primary data are previously collected data for another purpose. （ ）
A:对
B:错
答案: 错
8、判断题：
Primary data is collected specifically for the research problem under study. （ ）
A:错
B:对
答案: 对
9、多选题：
What are included as the different types of qualitative research methods?（ ）
A:data collection for online questionnaires
B:case study research
C:focus groups discussion
D:in-depth interview
答案: case study research;
focus groups discussion;
in-depth interview
10、判断题：
SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance. （ ）
A:错
B:对
答案: 对
第二章 单元测试
1、判断题：
Where there is the international business, there is intercultural communication.（ ）
A:错
B:对
答案: 对
2、多选题：
What expressions concerning culture onion theory is correct?（ ）
A:The second skin is heroes. These people can be real or imagery.
B:The Outer layers of the culture onion consists of symbols such as the way people are dressed, the language they speak.
C:Values are the innermost ” skin of the onion” and they include principles, goals, or standards ect.
D:The third skin is rituals. Festivals, religious practices belong to this category.
答案: The second skin is heroes. These people can be real or imagery.;
The Outer layers of the culture onion consists of symbols such as the way people are dressed, the language they speak.;
Values are the innermost ” skin of the onion” and they include principles, goals, or standards ect.;
The third skin is rituals. Festivals, religious practices belong to this category.
3、判断题：
There’s neither superior nor inferior characteristics of culture.（ ）
A:对
B:错
答案: 对
4、单选题：
What is not the characteristics of large power distance cultures?（ ）
A:Employees expect their bosses to make decisions for them.
B:Subordinates are often very respectful to their leaders.
C:The superiors make the decision and are entitled to more privileges.
D:Employees have the rights and feels free to complain.
答案: Employees have the rights and feels free to complain.
5、判断题：
Collectivists emphasize building relationships with others and task accomplishment becomes an indirect or secondary goal. （ ）
A:对
B:错
答案: 对
6、多选题：
What are the features in high masculinity cultures?（ ）
A:Demonstrating your success are seen as positive characteristics.
B:Demonstrating your success is not welcomed.
C:Males dominate a significant portion of the society
D:Females dominate a significant portion of the society.
答案: Demonstrating your success are seen as positive characteristics.;
Males dominate a significant portion of the society
7、判断题：
Glocalization, which means globalization and localization, is very important in international marketing. （ ）
A:对
B:错
答案: 对
8、多选题：
Business culture of high uncertainty avoidance society has the following features （ ）
A:Employees tend to prefer to try anything new.
B:Employees are not likely to try anything new.
C:Employees are willing to have their pension funds invested in the stock market
D:Employees would prefer to keep their pension funds in a safe and low interest account.
答案: Employees are not likely to try anything new.;
Employees would prefer to keep their pension funds in a safe and low interest account.
9、判断题：
Countries with short-term orientation prefer to invest in lifelong personal networks.（ ）
A:对
B:错
答案: 错
10、多选题：
What are the principles that we should keep in mind n academic writing?（ ）
A:modesty
B:efficiency
C:clarity
D:formality
答案: modesty;
efficiency;
clarity;
formality
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